Salvem CineCiutat!

Palma, Islas Baleares, España
Finished 27 / 06 / 2020
Funded!
Received
€ 80.913
Minimum
€ 32.530
Optimum
€ 429.180
1260 Co-financiers
Contributing € 10
Thank you!
  • Your name on the thank you list for saving CineCiutat.
> 98 Co-financiers
Contributing € 15
Visitor
  • Two tickets.
  • A badge or poster *
  • Your name on the thank you list for saving CineCiutat.

    (Includes shipping costs to Peninsula and Balearic Islands thanks to the collaboration of Angel24)

*The article will be selected at random by the CineCiutat team.

> 250 Co-financiers
Contributing € 15
Protected Cinephile
  • A personalized mask.
  • Your name on the thank you list for saving CineCiutat.

    (Includes shipping costs to Peninsula and Balearic Islands thanks to the collaboration of Angel24)

> 64 Co-financiers
Contributing € 25
Cinephile
  • A totebag.
  • Your name on the thank you list for saving CineCiutat.

    (Includes shipping costs to Peninsula and Balearic Islands thanks to the collaboration of Angel24)

> 259 Co-financiers
Contributing € 25
Digital Cinephile MUBI
  • 1 month subscription to MUBI.
  • 1 totebag.
  • Your name on the thank you list for saving CineCiutat.

(Includes shipping costs to Peninsula and Balearic Islands thanks to the collaboration of Angel24)

> 47 Co-financiers
Contributing € 30
Digital Cinephile
  • 3 months of basic Filmin subscription
  • Your name on the thank you list for saving CineCiutat.
> 40 Co-financiers
Contributing € 30
Mostra OUT!
  • A T-shirt.
  • A pack of 4 tickets for Mostra OUT! 2020, as well as an invitation for the opening gala.
  • Your name on the thank you list for saving CineCiutat.

(Includes shipping costs to Peninsula and Balearic Islands thanks to the collaboration of Angel24)

> 02 Co-financiers
Contributing € 30
“The Movie Classics" flip book
  • 1 limited edition flip book "The Movie Classics"
  • Your name on the thank you list for saving CineCiutat.

(Includes shipping costs to Peninsula and Balearic Islands thanks to the collaboration of Angel24)

> 13 Co-financiers
Contributing € 30
Majordocs Festival
  • 1 voucher for 4 screenings of the festival
  • 1 T-shirt
  • Your name on the thank you list for saving CineCiutat.

(Includes shipping costs to Peninsula and Balearic Islands thanks to the collaboration of Angel24)

> 10 Co-financiers
Contributing € 35
Duplex Cinema
  • 1 year membership DUPLEX (Tickets always at a special price -4€-, a free welcome ticket, a free ticket for every 10 and a reduced ticket at NUMAX)
  • 1 totebag
  • Your name on the thank you list for saving CineCiutat.

(Includes shipping costs to Peninsula and Balearic Islands thanks to the collaboration of Angel24)

> 02 Co-financiers
Contributing € 35
5-ticket pass
  • A 5-ticket pass for premiere movies (not events)
  • Your name on the thank you list for saving CineCiutat.
> 07 Co-financiers
Contributing € 45
"The Movie Classics" flip book and T-shirt
  • 1 limited edition flip book "The Movie Classics"
  • 1 T-shirt 

  • Your name on the thank you list for saving CineCiutat.

(Includes shipping costs to Peninsula and Balearic Islands thanks to the collaboration of Angel24)

> 07 Co-financiers
Contributing € 50
Premium Cinephile
  • A totebag.
  • A T-shirt.
  • Your name on the thank you list for saving CineCiutat.

    (Includes shipping costs to Peninsula and Balearic Islands thanks to the collaboration of Angel24)

> 265 Co-financiers
Contributing € 50
Zumzeig Cine-Cooperativa
  • 1 year membership as “Friend of Zumzeig” (6 cinema tickets, discounts on the rest of the tickets, promotions and discounts at the bar and similar entities and membership of the assembly of friends of the Zumzeig)
  • 1 totebag
  • Your name on the thank you list for saving CineCiutat.

(Includes shipping costs to Peninsula and Balearic Islands thanks to the collaboration of Angel24)

> 02 Co-financiers
Contributing € 59
Cinemes Girona
  • 1 annual subscription to "El Club" -until 31/7/21- (premieres at 5,50€, Casa Asia screenings for 1€ and discounts in opera and ballet)
  • 1 totebag
  • Your name on the thank you list for saving CineCiutat.

(Includes shipping costs to Peninsula and Balearic Islands thanks to the collaboration of Angel24)

> 02 Co-financiers
Contributing € 60
10-ticket pass
  • A 10-ticket pass for premiere movies (not events)
  • Your name on the thank you list for saving CineCiutat.
> 18 Co-financiers
Contributing € 75
Majordocs Festival Premium
  • 1 festival accreditation (activities, projections, master classes, meetings and opening and closing galas)
  • 1 totebag
  • Your name on the thank you list for saving CineCiutat.

(Includes shipping costs to Peninsula and Balearic Islands thanks to the collaboration of Angel24)

> 02 Co-financiers
Contributing € 100
Personalised "The Movie Classics" flip book
  • 1 limited edition CUSTOMIZED flip book "The Movie Classics”
  • 1 T-shirt
  • 1 totebag
  • Your name on the thank you list for saving CineCiutat.

(Includes shipping costs to Peninsula and Balearic Islands thanks to the collaboration of Angel24)

> 05 Co-financiers
Contributing € 115
Digital Cinephile MUBI Premium
  • 1 year subscription to MUBI.
  • 1 MUBI flipbook from Paris Texas
  • 1 MUBI totebag
  • 1 T-shirt
  • Your name on the thank you list for saving CineCiutat.

(Includes shipping costs to Peninsula and Balearic Islands thanks to the collaboration of Angel24)

> 05 Co-financiers
Contributing € 120
Festival Atlàntida!
  • A totebag.
  • A T-shirt.
  • Two tickets to the opening of the Atlantida Film Festival 2020.
  • Your name on the thank you list for saving CineCiutat.

    (Includes shipping costs to Peninsula and Balearic Islands thanks to the collaboration of Angel24)

    (foto ISAAC BUJ)

> 03 Co-financiers
Contributing € 150
EMIFF festival!
  • A totebag.
  • A T-shirt.
  • A double festival pass for Evolution! Mallorca International Film Festival 2020 (includes access for two people to every screeing, the Producers’ Club and the opening and closing ceremonies)
  • Your name on the thank you list for saving CineCiutat.

    (Includes shipping costs to Peninsula and Balearic Islands thanks to the collaboration of Angel24)

> 06 Co-financiers
Contributing € 200
Part of the family
  • One-year membership to CineCiutat with all its advantages (12 free tickets, rest of the tickets at 4 euros, discounts on events and theatre rentals and owning a cinema!)
  • A totebag.
  • One t-shirt.
  • Your name highlighted on the thank you list for saving CineCiutat.

(Includes shipping costs to the Peninsula and Balearic Islands thanks to the collaboration of Angel24)

> 90 Co-financiers
Contributing € 350
Just like at home
  • A T-shirt.
  • Use a CineCiutat screening room for whatever you want *.
  • Your name highlighted on the thank you list for saving CineCiutat.

    (Includes shipping costs to the Peninsula and Balearic Islands thanks to the collaboration of Angel24)

*private use only; date subject to availability; maximum 3 hours; not for commercial use/ticket sales

> 04 Co-financiers
Contributing € 350
Advertiser (Enterprises)
  • Advertise your company in one of our screening rooms for a month.
> 03 Co-financiers
Contributing € 500
Just like at home Premium
  • Use a CineCiutat screening room for whatever you want
  • In addition, one-year membership to CineCiutat with all its advantages (12 free tickets, rest of the tickets at 4 euros, discounts on events and theatre rentals and owning a cinema!)
  • A totebag.
  • One t-shirt.
  • Your name highlighted on the thank you list for saving CineCiutat.

(Includes shipping costs to the Peninsula and Balearic Islands thanks to the collaboration of Angel24)

*private use only; date subject to availability; maximum 3 hours; not for commercial use/ticket sales

> 01 Co-financiers
Contributing € 500
Your company in CineCiutat
  • Use a CineCiutat room for your company (events, presentations, gifts to your employees...)* CineCiutat is your home!
  • Also, your company's name on the list of thanks for saving CineCiutat.

*Date subject to availability; maximum 3 hours; not for commercial use/ticket sales

> 01 Co-financiers
Contributing € 1.000
Your company in CineCiutat Premium
  • Use a CineCiutat room for your company (events, presentations, gifts to your employees...)
  • An advertisement for 2 months.
  • Also, your company's name highlighted on the list of thanks for saving CineCiutat.

*Date subject to availability; maximum 3 hours; not for commercial use/ticket sales

> 03 Co-financiers
Contributing € 4.000
Screen 4 is yours!
  • For a whole year, put your company name in screen 4*, with 67 seats.
  • Put an ad in that screening room for a year.
  • Also, your company's name highlighted on the list of thanks for saving CineCiutat.

*All communication of the programming and activities carried out in that screening room will have your company's name

> 01 Co-financiers
Contributing € 6.000
Screen 3 is yours!
  • For a whole year, put your company name in screen 3*, with 73 seats.
  • Put an ad in that screening room for a year.
  • Also, your company's name highlighted on the list of thanks for saving CineCiutat.

*All communication of the programming and activities carried out in that screening room will have your company's name

> 00 Co-financiers
Contributing € 10.000
The big screen is yours!
  • For a whole year, put your company name in screen 2*, with 221 seats.
  • Put an ad in that screening room for a year.
  • Also, your company's name highlighted on the list of thanks for saving CineCiutat.

*All communication of the programming and activities carried out in that screening room will have your company's name

> 01 Co-financiers

About this project

Eight years ago we rescued a cinema and turned it into #MoreThanACinema. Now we need to undertake repairs and improvements to prevent its closure.
Altyapı Minimum Optimum
O.C.A., repairs and updating of security measures
Renovation of the Authorized Control Body for common electrical installations in buildings, fire alarms, emergency doors, humidity repairs and installation of safety railings.
€ 10.200
Upholstery and repair of seats
Repair of seat structure, foam filling and upholstery.
€ 7.500
Multi-functionality in every screening room
To equip the four screening rooms with audio, video and internet connections for optimal use for conferences, concerts, presentations...
€ 8.000
Wow effect!
Repair of facilities and accesses, improving the structure and aesthetics of the billboards, the corridor, the entrance hall, the stairs and the bathrooms
€ 80.500
Re-soundproofing of screen 3
We know, parties at Cantonet are very good, but sometimes they prevent us from enjoying the projections in screen 3 in silence.
€ 4.500
Complete air conditioning replacement
Being such an old installation, the only real solution is to completely change the machines and air conditioning systems.
€ 70.000
Material Minimum Optimum
Basic sound repair
Repair of speakers in the 4 screening rooms.
€ 980
Basic repair of projection in screens 3 and 4
Acquisition of HD digital projectors.
€ 12.000
Sound renovation
Acquisition of new audio processors in the 4 screens that allow optimal reproduction of all types of content
€ 16.000
DCP projector in screen 3
Purchase of a DCP projector for screen 3. The DCP format is the one used by the major distributors, which would allow us a greater access to Oscar titles, as well as a greater versatility in our screening rooms.
€ 30.000
Theatre Management System
Acquisition and installation of a TMS (Theatre Management System) A computer system used by all the current cinemas that facilitates the distribution of films between the screens for a better programming of the content.
€ 10.000
Computer security system
Acquisition of equipment to protect the association's information (database, ticketing information...), backup and electrical systems to avoid breakdowns with voltage drops.
€ 6.000
Complete renovation of seats
Yes, changing the seats in the cinema for new, comfortable and spacious ones costs this nice figure (and, no, we are not choosing the expensive ones)
€ 110.000
DCP projector in screens 1 and 2
Finalise the purchase of both DCP projectors, installed in screen 1 and 2
€ 39.200
Görev Minimum Optimum
Crowdfunding platform fees
Crowdfunding platform fees in the minimum round
€ 1.850
Crowdfunding platform commissions - optimal
Crowdfunding platform fees in the optimal round
€ 22.450
Total € 32.530 € 429.180
Gerekli
Tamamlayıcı

General information

The existence of CineCiutat is an exceptional phenomenon that has inspired many cultural projects and associations around the world. We were born in the midst of the economic crisis thanks to the impulse of a large group of citizens who resisted losing a film reference and for the last eight years it has been managed by its own members through a participatory and horizontal model. A model that has led us to form part of the Innovation Group of Europa Cinemas (under the MEDIA programme of the European Union) and the Board of Directors of C.I.C.A.E. (International Confederation of Arthouse Cinemas).

Our activity is key to the development of local cinema. CineCiutat is the only cinema in Mallorca that regularly screens independent, auteur and original version films. We are also home to many film festivals and act as an unofficial cinematheque. The diverse and plural programming we offer, as well as educational workshops for schools and families, serve as support for local creators and as a meeting point for cinephile audiences. In short, we are an award-winning and recognized cultural project that has become an alternative to the commercial model of the film industry.

Moreover, our participatory nature has made us more than just a cinema. For 8 years we have been a centre that promotes conversation and environmental and social action in all areas. The latest example of this is our project Diàlegs amb ciutat: a series of participatory round tables that address what we can do at a local level, as a city and as citizens, for sustainable development in various areas, such as City and Gender, or City and Migratory Movements.

But our history is full of collaborations and actions with local and international entities (Amnesty International, Red Cross, Intermon-Oxfam, Medicos del Mundo, Association of friends of the Saharawi people, the energy cooperative Som Energia...). By joining the latter, we became the first cinema in Spain to operate exclusively with energy from renewable sources and, from there, we supported the creation of the Green Screens initiative to promote sustainable cinemas around the world.

We have always worked with special employment centres to integrate people with disabilities into our teams, whether through Nartha Serveis, or with the launch of CinemaRodat, a travelling cinema that takes the content of CineCiutat to the whole island in collaboration with Associació Gira-Sol (dedicated to the integration of people with mental health problems); a project that was awarded a prize by the IMAS (Mallorcan Institute of Social Affairs).

However, as an exhibitor, cultural centre and citizen's meeting point, we at CineCiutat are - at the same time - one of the most challenged agents in the industry. We are now facing important challenges derived from digitization and convergence and we urgently require a renovation that complies with legal requirements, that faces industrial demands and that improves the experience of our users.

This project will allow CineCiutat to invest in these aspects and avoid our closure.

Main features and goals of the crowdfunding campaign

In essence, this project seeks to meet two major objectives.

On the one hand, to carry out a necessary renovation of the facilities and technical resources that allow to fulfill the regulations in force. Some of the unexpected repairs are costly and it is urgent to resolve the situation soon. On the other hand, the project will serve to update the technical infrastructure and improve the user experience. The current configuration of the film industry forces cinemas to raise their quality standards to differentiate themselves from domestic alternatives and the reality of the CineCiutat project shows that to be more than a cinema, we need to restructure our spaces and improve our possibilities for organizing events, talks and conferences.

We are aware of the enormous difference between the minimum amount we ask for and the optimal/total amount, but it has an explanation. The minimum quantity will avoid immediate closure for legal reasons and, at best, would set the malfunction counter to zero, but it would not help us move forward. It would allow, for example, not to have to cancel screenings due to technical problems and that our projectionists don't have to go to work thinking What will break today?, but we would still have very limited technology and resources that overload our hired team and our volunteers. In addition, we would still not be able to properly do all that which differentiates us as a cinema and as a space.

However, from that minimum figure onwards - and especially if we reach around 60,000€ - we can already start talking about a change of inertia. A technological improvement that allows, for example, a better sound or even equipping the rooms with internet, audio and video connections for multifunctional uses that allow us to increase other income streams (lectures, videoconferences, videogames on the big screen and even concerts).

And if we surpass that figure, that's when we start dreaming! We have run the numbers and we know in detail what it would cost to do everything that our members have ever told us. The figure, however, is high: 430,000€. With that figure we would be making reality the innovation theories that we are asked about outside Mallorca (improving the user experience, the aesthetics of the accesses...) and also all those things that you tell us about -and that we know, believe us that we know-, like the air conditioning, the seats... We will be on our way to CineCiutat 2.0.

Why this is important

The motivation behind this crowdfunding is the same that has kept this unique project alive: public service, commitment to culture and constant support for local cinema.

It is aimed at all people who wish to support a cultural initiative based on a participatory model, anyone who wants to maintain the resistance of a type of cinema that is in extinction under the current commercial logic, but also to the entire community that makes up the local Mallorcan cinema and anyone who believes that culture can improve society and supports spaces for social and environmental action. From film lovers to young creators, including cultural managers, associations of all kinds, activists, researchers who want to make their findings known and families who are concerned about the education of their children.

Team and experience

CineCiutat is a non-profit cinema-association, self-managed by its members, so CineCiutat, above all, is people. People who in 2012, faced with the closure of the old Renoir cinemas in Palma, with the cry of Salvem els Renoir, achieved a feat unthinkable at the time, in the midst of the economic crisis and the audiovisual sector: reopening a cinema. Today, as an innovative project that is internationally recognised, we are trying to repeat the feat, not to save a few screening rooms, but rather #MoreThanACinema.

From the beginning, the participative nature of the project and the objective of being a multi-functional space and a meeting place for citizens has meant that many people and organizations have approached CineCiutat to support its development, contributing their specific knowledge or simply their passion. Of all these people, our 1,000 members stand out above all, and in these 8 years of adventure, more than 150 people have passed through CineCiutat as volunteers in the various circles of participation (programming, classic cinema, educational activities, communication...). Currently, we have about 20 volunteers who participate more or less weekly in various activities.

From the promoting group we can mention Pedro Barbadillo, honorary president of the association, audiovisual producer of documentaries for international televisions, and current director of the Mallorca Film Commission.

From the current Board of Directors:

Javier Pachón, in addition to being the president of the association, is the head of development. He was the project director from the beginning and currently combines his work in CineCiutat with that of strategic consultant and trainer for various international projects, such as the Innovation Laboratories of Europa Cinemas or the only international course for the training of independent film exhibitors, organized by the International Confederation of Arthouse Cinemas during the Venice Film Festival, both under the MEDIA program of the European Union.

Marco Robledo, as vice-president, in addition to being a film director and member of the ACIB, is a comic book writer, professor at the University of the Balearic Islands and creator of the D3D organizational model.

Ignacio Bergillos, secretary of the association, is a Doctor in Audiovisual Communication and Advertising, professor and academic coordinator of the Degree in Audiovisual Communication at CESAG and researcher, with special attention to audience participation in television, communication technology, audiovisual production and public service broadcasting in the digital age.

Marta Pérez, member of the association, has a degree in Advertising and Public Relations and has been a volunteer in the communication circle since 2013. She collaborates weekly with the programme "Al Dia", on IB3 Ràdio and "A vivir que son dos días Baleares" on Cadena SER. She is also co-creator of the cultural activity 'Literatura amb crispetes' of Rata Corner and responsible for content at Refineria Web, a company that works with brands such as Iberostar, Grupo Juaneda and Grupo Piñero. Marta is one of those people who believes that culture will save the world.

Rafa Goberna, also a member, is a people and strategy consultant for institutions and companies. Certified coach. He works in Spain and Latin America, accompanying management teams. Advisor to an NGO present in 26 countries. Professor at the MBA/MTA of the UIB. He believes that culture, and specifically the audiovisual world, is a powerful tool for the development of the critical spirit and social action.

Olga Titos has also been a member of the Board since 2019, but has been linked to CineCiutat since its origins. She was our film programmer until 2017 and then continued to be involved in the cause as a volunteer in the programming circle. She works in audiovisual production in Barcelona, Madrid and, for the last 14 years, in Mallorca. She is currently part of the Mallorca Vídeo team and works, among other productions, on the Balearic Government's communication campaigns and on the documentary Revelando a Mario.

CineCiutat, also has a hired team with more technical profiles, among which we find Cristina Cifre, graduate in pedagogy, has been responsible for the project's operations for 3 years, and for 5 years she has been responsible for educational activities.

Social commitment